Designing a poster or a hoarding is different than designing a brochure. It is more challenging because you have to attract the audience and tell your story in just few words. We can assure you that we are ready for the challenge.
Hoardings are generally larger than posters and are also primarily installed outside in the open–on the highway and on top of buildings. However, you can also see hoardings inside the airports. Posters and hoardings are there for everyone to see. You don’t have to buy a newspaper, magazine, TV set or a radio to see them. Just turn your head sideways while walking or for that matter while driving and you’ll see hoardings. The best part being that they are free for the consumer. Also, let me add here that posters and hoardings are more effective in delivering the message and getting the attention of the customer as they are not surrounded by text and editorials like newspaper advertisements.
The distinction between posters and hoardings is slowly and steadily eroding at least in terms of the size. Previously, posters were usually much smaller than hoardings. The size of the posters was restricted by the size of the printing press. Now with the advancement in printing technology, posters and hoardings can be printed in the same size. Also, previously since the posters were usually smaller, they were used more inside than outside while hoardings were primarily used outside. Hoardings are used more for street presence while posters can be used for street presence as well as store presence. For instance, posters can be used for street presence at bus shelters.
At Pilankars Design Studio, we can design posters and hoardings to ensure that your customers get the desired message.